Ranked #1 the same month it launched

01 · The challenge

A site that was working against itself

Auckland's old site was built on dated technology, slow to load, and nearly invisible in search. There were no local signals for Google to work with, the pages were not structured for machines to read, and nothing recorded where an enquiry had come from. Good business, wrong website — customers who were searching simply never found it.

02 · Objectives

What we set out to do

• Rank for the terms Auckland's customers actually search.
• Rebuild on a modern, fast, clean foundation.
• Make every enquiry trackable back to the page and search that produced it.
• Speak to an Arabic-first audience where relevant.

03 · Discovery

How we found the real problem

We started by mapping who was searching, what they wanted, and where the old site lost them: the terms customers used, the competitors who held them, and the point in the journey where the old site gave people nowhere to go next.

“Fix the foundation first, and visibility has something solid to stand on. Local SEO wired in from the first layout — not bolted on after.”

The approach, in one line

04 · Strategy

The plan we committed to

The plan was simple: fix the foundation first, so visibility and conversion had something solid to stand on. A clean rebuild with local SEO wired in from the first layout — not bolted on after.

05 · Design

The decisions behind the screens

The structure was rebuilt around the questions a customer arrives with: what Auckland does, where, and how to reach them. Each service got its own page with one clear next step, proof sits beside every call to action, and the Arabic layout was designed alongside the English rather than mirrored from it.

06 · Development

What we built it on

A modern front-end build on a fast, clean foundation — static pages, a custom admin panel so the team can edit content themselves, and performance work so the pages render quickly on a phone on mobile data.

07 · Visibility

Built to be found from day one

Technical and local SEO from day one: structured data, a Google Business Profile wired to the site, local keywords in both languages, and content written so AI engines can lift a clear answer from it. The site was made to be found the moment it launched.

08 · Pipeline

Where the enquiries go

Enquiries land with their source attached, so Auckland can see which page and which search produced each one. Tracking is consent-gated and was live on launch day, not added later.