Search & AI Visibility
AI search optimisation (GEO/AEO)
Getting quoted by ChatGPT, Gemini and AI Overviews — not just ranked by Google.
7
projects shipped across Qatar and the GCC
Design, search visibility and pipeline — built together, in English and Arabic.
Definition
What GEO and AEO mean
Generative Engine Optimisation and Answer Engine Optimisation: structuring your content so AI assistants can locate a clear, attributable answer inside it and cite you when someone asks. It overlaps with SEO but optimises for being quoted rather than clicked.
Why it matters
Why this is a separate job now
A growing share of questions never reach a results page — they're answered directly by an assistant, which names a handful of sources. Being invisible to those systems is a new way to lose customers who would previously have found you. It also runs through a different index: assistants often search via Bing, so a site submitted only to Google can be missing from the answers entirely.
What AI search optimisation (GEO/AEO) includes with us
Content restructured so answers are extractable and attributable
Question-led headings and FAQ markup
Entity and schema work so machines know who you are
Bing Webmaster Tools indexing, not just Google
Monitoring which assistants cite you and for what
Common questions
Can you guarantee ChatGPT will recommend us?
No, and nobody can — the systems are opaque and change often. What we can do is make sure there's a clear, well-structured, indexed answer for them to find.
Does this replace normal SEO?
No. It builds on the same foundation — clean structure and clear content.
More in Search & AI Visibility
Every part of Search & AI Visibility works better alongside the others — here's the rest of it.
Ready to be found where people actually look?
15 minutes · A clear next step · No pressure