Search & AI Visibility
Arabic keyword strategy researched in Arabic — not translated from the English plan.
How does the buyer search?
They type
حجر سوري للواجهات
A translated list would targetمقاول تكسية حجر الدوحةA translation of the English, and hardly anyone types it.
/facades and /ar/facades are paired with hreflang, so each ranks on its own.
7
projects shipped across Qatar and the GCC
Design, search visibility and pipeline — built together, in English and Arabic.
Definition
Arabic SEO is the work of being found by people who search in Arabic. It has three parts: research done in Arabic, into how people actually phrase what you sell; a structure that lets the Arabic pages rank on their own, paired with the English through hreflang; and measurement kept apart for each language.
It is not the same job as building an Arabic and RTL website, which makes pages read and work right to left. Arabic SEO decides what those pages target, and makes sure search engines can find them.
Why it matters
Arabic buyers often search for a material, a place or a price, not a type of company, so a translated keyword list targets phrases nobody types. Those Arabic searches often carry far less competition, because few businesses in Qatar write pages for them. The demo above shows one buyer searching three ways, and our guide explains the method.
The Arabic buyer types «حجر سوري للواجهات» where the English buyer types "stone cladding contractor Doha".
Buyers type «سعر متر الكلادينج في قطر», where a translated list would target «تكلفة تكسية الواجهات».
On a Doha contractor's site, the Arabic stone guide was September 2026's most-clicked page: 692 impressions and 13 clicks, ahead of the English home page.
Paired with hreflang, the English and Arabic pages each rank on their own instead of competing for the same query.
The research
The best source for all of these is your own WhatsApp chats and calls, since keyword tools hold thin Arabic data for Qatar.
Buyers type «حجر سوري», «في الوكرة» or «كم سعر» more often than a type of company.
«أردني» and «اردني», «ة» or «ه», «ي» or «ى». Google merges some variants and not others, so each one is checked.
«كلادينج», «فيلا», «ديكور»: people type the English word in Arabic script, so the page must use it too.
Pages in clear standard Arabic can still use customers' own words in headings and answers.
Brand names and model numbers stay in Latin letters, mid-sentence.
How it runs
We need Search Console access, your customers' Arabic questions with names and numbers removed, and someone to confirm your Arabic product names.
Google's suggestions, People also ask, Arabic forums, and tool data as a direction. You get a keyword map: query, intent, page.
Arabic URLs, titles and descriptions for each page, hreflang and canonicals checked one by one. URLs that already carry history stay put.
Pages with demand and no answer are written in Arabic from our briefs; pages that read as translations are rewritten.
Rankings, impressions and enquiries for each language, side by side, in Search Console and in the report.
Common mistakes
To check your own site, filter the Pages report in Search Console to URLs containing /ar/ and compare the count with the English.
Keyword research done in Arabic, with intent, spelling variants and dialect terms
A keyword map: each Arabic query, what the buyer wants, the page that answers it
Arabic URLs, titles and descriptions written for the Arabic query
hreflang and canonical pairing on every English and Arabic page, checked one by one
Arabic content briefs: the query, the intent, the outline, the terms
The same Arabic business name on the pages, in the schema and on the Business Profile
Rankings, traffic and enquiries reported per language, side by side
From the blog
Guides written by the founders who run the projects, not by a content team.
Translating your English pages into Arabic will not rank them. Arabic SEO is a different keyword set, a different page structure and a different layout — here is what it looked like on a real Doha site, with the numbers.
Read the postYes. Each language needs its own crawlable address, usually the same path with /ar in front, and each page should name its partner with hreflang. Google then shows the Arabic page to Arabic searchers and the English to English ones. A switcher that swaps text on one URL gives Google a single page, normally the English. Subfolders on one domain are simpler than a separate Arabic domain.
Often, yes. Few businesses in Qatar publish Arabic pages written for Arabic queries, so many of those searches have few good answers. It is an opportunity, not a shortcut: keyword tools hold thin Arabic data for Qatar, so demand is easy to misjudge. The reliable test is to publish a page for a real query and watch its impressions in Search Console for a few months.
Write the pages in clear Modern Standard Arabic, which every Arabic reader in Qatar reads comfortably and which suits a business site. Then use the words customers actually type where they fit: in headings, FAQ questions and product names. Avoid whole pages in dialect to chase keywords; they read as forced, and the dialect terms that matter are few enough to place well.
Arabic SEO is included in our Standard plan: QAR 3,000 a month, or QAR 2,500 a month paid yearly, with a three-month minimum, six recommended, and no exit fee after that. The plan covers both languages. If your site has no Arabic version yet, building one is a separate project, quoted at a fixed price once we have seen the site.
Yes. We keep what reads naturally and rewrite only where the query, the title and the text don't match: usually the service pages, rarely the About page. Titles and descriptions are often the first fix, because they are what searchers see in results. If the translation is machine output throughout, we will say so, and rewriting the main pages becomes the first months' content work.
You can, and often should, because nobody knows the Arabic names of your products better than the people selling them. We write a brief for each page: the query, what the buyer wants, the outline, the terms and the questions to answer. You or your writer fill it in, and we review it before it goes live. If we write it, it is written in Arabic, never machine-translated.
Every part of Search & AI Visibility works better alongside the others — here's the rest of it.
15 minutes · A clear next step · No pressure
