Search & AI Visibility
Arabic SEO
Arabic keyword strategy researched in Arabic — not translated from the English plan.
7
projects shipped across Qatar and the GCC
Design, search visibility and pipeline — built together, in English and Arabic.
Definition
What Arabic SEO involves
Researching how your customers actually search in Arabic, structuring the bilingual site so both versions can rank independently, and handling the technical pairing — hreflang, canonicals, URL structure — that tells search engines these are two versions of one thing.
Why it matters
Why a translated keyword list underperforms
Search behaviour differs by language, not just vocabulary. Arabic searches use different phrasing, mix in dialect and English loanwords, and often have far less competition than their English equivalents — which is an opportunity a translated list will miss entirely. Get the technical pairing wrong on top of that and the two versions compete with each other.
What Arabic SEO includes with us
Arabic keyword research done natively
Bilingual site structure and URL strategy
hreflang and canonical pairing across EN/AR
Arabic content briefs for native writers
Separate performance tracking per language
Common questions
Should the Arabic site have its own URLs?
Yes — a distinct path per language, paired with hreflang, so each can rank on its own.
Is Arabic search less competitive?
Often, yes — which is precisely why it's worth doing properly.
More in Search & AI Visibility
Every part of Search & AI Visibility works better alongside the others — here's the rest of it.
Ready to be found where people actually look?
15 minutes · A clear next step · No pressure