Skip to content

Search & AI Visibility

AI search optimisation (GEO/AEO) in Qatar

Getting quoted by ChatGPT, Gemini and AI Overviews — not just ranked by Google.

AI assistant · exampleDemo · not a real assistant

Who does stone cladding in Doha?

Several contractors do stone cladding in Doha, including Gulf Stone Works and Pearl Facades. Compare reviews and ask for recent projects.

Sources

  1. 1gulfstoneworks.example
  2. 2Directory listing: facade contractors

Not mentioned

Nobody can guarantee what an assistant says. This shows what it needs to find, not a promise.

7

projects shipped across Qatar and the GCC

  • Auckland
  • Lanyardy
  • Bushra Pharmacy
  • Masas Trading & Contracting
  • Ottora Studio

Design, search visibility and pipeline — built together, in English and Arabic.

Definition

What GEO and AEO mean

AI search optimisation, also called GEO (generative engine optimisation) or AEO (answer engine optimisation), is the work of being named and cited when someone asks ChatGPT, Gemini, Perplexity, Copilot or Google's AI Overviews instead of searching. For current or local questions, most of these search an index first, then write the answer from the pages they find.

So the work has two halves: being found, in Google's and Bing's indexes, and being quotable, with a plain passage that names you and states facts an assistant can attribute. It builds on technical SEO. It is not a paid placement, and no supplier controls what an assistant says.

Why it matters

Why this is a separate job now

Ask an assistant "who does stone cladding in Doha?" and you get two to four names, not ten links. If you are not on that shortlist, you are not compared. Assistants name the businesses they can find, read in plain text and confirm elsewhere. It already happens here, for Auckland and for Lanyardy.

  • Named first by three assistants

    ChatGPT, Gemini and Perplexity each name Auckland first for stone villa facades in Qatar.

  • 9% of visitors from ChatGPT

    Auckland's case study reports that 9% of its visitors now arrive from ChatGPT.

  • Facts quoted from the site

    AI answers recommending Lanyardy quote its factory and capacity straight from its own pages.

  • A different index

    Assistants often search through Bing, so a site submitted only to Google can be missing from their answers.

The page

What makes a page quotable

Beyond the four basics in our ChatGPT guide, each answer must survive being cut out, because an assistant lifts sentences, not pages.

  • It names its subject

    "We have clad villas since 2015" means nothing alone. "Example Stone has clad villas in Doha since 2015" can be quoted.

  • It answers first

    The direct answer sits in the first two sentences, under a heading worded the way the buyer asks.

  • It is specific

    Prices, sizes, areas served, lead times and capacity are easier to attribute than a claim to be the best.

  • It is current

    A visible date on prices and figures, and the page updated when they change.

  • It exists in Arabic too

    An assistant answering in Arabic has an Arabic passage to quote only if you wrote one.

  • It is visible on the page

    Not inside an image, a PDF, a tab that loads on click, or a price "on request".

Measurement

How we measure AI mentions

One screenshot proves nothing, because answers change from day to day, so we measure a fixed sample, repeatedly.

  1. Agree the questions

    The questions your buyers ask, in English and Arabic: what you do, where, the comparison they make, the price they check.

  2. Ask the same assistants monthly

    ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, each in a fresh session, each question asked more than once.

  3. Score each answer

    Not mentioned, named without a link, or cited with a link: the demo's three states. We log who was cited instead.

  4. Count visits and enquiries

    GA4 sessions from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com. AI Overviews clicks sit inside Google's own figures.

  5. Check crawler visits

    Where the hosting allows, server logs show whether the assistants' crawlers reach your pages at all.

Access

Two kinds of AI crawler, and what to allow

Your robots.txt can treat these differently: blocking training is your choice, but blocking the answer crawlers removes you from those answers.

Fetch pages for answers

  • OAI-SearchBotFetches pages for ChatGPT's search answers.
  • Claude-SearchBot and Claude-UserFetch pages when Claude answers a question.
  • PerplexityBotIndexes pages for Perplexity's answers.
  • Googlebot and BingbotGoogle Search and AI Overviews use Googlebot; Copilot draws on Bing's index.

Collect pages for training

  • GPTBotOpenAI's crawler for training future models.
  • ClaudeBotAnthropic's crawler for training.
  • Google-ExtendedControls Gemini training use. Blocking it does not remove you from Google Search or AI Overviews.

What AI search optimisation (GEO/AEO) includes with us

The same site as the first Google result and as the source an AI answer names

Your buyers' questions in English and Arabic, each mapped to the page that answers it

Answer-first passages under question headings, clear when quoted alone

Facts stated plainly: services, areas, prices, capacity, dates

Organization, LocalBusiness and FAQ schema matching the visible page

Indexing in Bing as well as Google, with IndexNow, and AI search crawlers allowed

Your name, address and description the same on site, profile and directories

A monthly check of what ChatGPT, Gemini, Perplexity, Copilot and AI Overviews say

From the blog

If you'd rather read first

Guides written by the founders who run the projects, not by a content team.

AI search5 min read

How to get your business recommended by ChatGPT

AI assistants already recommend suppliers in Qatar. Four things decide whether your business is one of them.

Read the post

Common questions

Can you guarantee ChatGPT will recommend us?

No, and nobody can. Assistants are built by other companies, change often, and answer the same question differently on different days. What we can do is make sure there is a clear, indexed answer for them to find, and measure honestly how often you are named. A supplier who promises a place in an AI answer is promising something they do not control.

Does this replace normal SEO?

No, it builds on it. AI Overviews are written from pages in Google's index, and ChatGPT, Copilot and Perplexity search an index before they answer, so a page that cannot be indexed cannot be cited. What GEO adds is attention to the passage: whether a few sentences, lifted out alone, still answer the question and name your business. The same monthly work serves both.

What does AI search optimisation cost?

It is part of our Standard SEO plan, with AI search monitoring: QAR 3,000 a month, or QAR 2,500 a month paid yearly, for one website and one Google Business Profile. The minimum is three months, six are recommended, and there is no exit fee after that. We do not sell it separately, because an assistant that cannot find you in an index cannot quote you.

How soon will assistants start mentioning us?

There is no honest timeline. A change reaches an answer only after the assistant's index has recrawled the page, and each index moves at its own speed. IndexNow and Search Console shorten that first step. After it, how often you are named depends on how many other sources answer the same question. That is why we track a fixed set of questions every month and show you the trend.

Do we need an llms.txt file?

It does no harm and takes little time, so we add one, but do not count on it. llms.txt is a proposed convention: a plain-text summary of your site for language models. No major assistant has confirmed reading it when answering. What assistants demonstrably use is the page itself, found through a search index. If a supplier sells llms.txt as the main work, the main work is missing.

Could our hosting be blocking AI assistants?

It can happen without anyone deciding it. Some hosting and security dashboards now offer a switch that blocks AI bots, and a firewall rule meant for scrapers can catch the answer crawlers too. Open your domain followed by /robots.txt to see what it allows, and ask whoever runs your hosting whether any bot rule is on. We check both in the first week.

What do you need from us?

Half an hour at the start to agree the questions your buyers ask, in both languages. The facts an assistant would quote: services, areas, the prices you are willing to publish, project figures. Access to the site, Search Console, Bing Webmaster Tools and the Business Profile, all in your name. And, when possible, a client willing to describe your work on their own site.

Ready to be found where people actually look?

15 minutes · A clear next step · No pressure