Conversion6 min read
Why your website gets visitors but no enquiries
Three faults appear on almost every site we are asked to fix. None of them are about how the site looks.
Read the postSales Pipeline
Conversion optimisation in Qatar
More of the visitors you already have get in touch, on WhatsApp, by phone or through the form.
Enquiries · example.qaDemo · example figures
1,000 visits this month
- Stayed past the first screen550
- Started an enquiry28
- Enquiry arrived14
Enquiries from the same visits14
On a real site each change is counted before and after, by source.
7
projects shipped across Qatar and the GCC
Design, search visibility and pipeline — built together, in English and Arabic.
Definition
What conversion optimisation is
Conversion optimisation is finding where visitors give up on the way to getting in touch, and removing the reason: a clearer next step, proof where the doubt is, fewer questions before someone can reach you. It is not SEO, which brings visitors, and it is rarely a redesign. Most fixes are a working button, the right WhatsApp number, a shorter form or a lighter image.
The usual advice, A/B testing, needs thousands of visitors per version, so for most sites in Qatar it is the wrong first tool. Start where evidence is cheap: try every path on a phone, in both languages, and count enquiries before and after.
Why it matters
Why it's usually cheaper than more traffic
Doubling traffic is slow and expensive. A site with 1,000 visits a month that turns 1 in 100 into an enquiry gets 10. Reaching 2 in 100 gives the 20 that doubling traffic would, without paying for one extra visit. At Bushra Pharmacy in Al Wukair, most of the conversion work came down to a few rules.
One colour means act now
A single colour is reserved for actions that move a patient forward: chatting on WhatsApp or ordering on Snoonu.
A prescription page that sends itself
A patient photographs a script and sends it straight to the counter over WhatsApp.
No shopping cart needed
475 patient enquiries in 60 days; in July and August 2026, 163 WhatsApp consultations, 89 calls and 41 prescription uploads.
Do it yourself
Find the leak in your enquiry path in an afternoon
Follow the three stages the demo above uses, and start with the one where the drop is out of proportion.
Stayed past the first screen
In analytics, sort landing pages by engagement on mobile. Pages left within seconds are usually slow or unclear; test them over mobile data.
Started an enquiry
Count WhatsApp, call and email clicks, and form starts, per page. Visitors with no clicks means no clear next step.
Tap every contact button yourself
A WhatsApp link needs the full number from 974, with no plus, spaces or leading zeros. A phone number must dial, not sit in an image.
Enquiry arrived
For a month, compare forms recorded with emails received, and WhatsApp clicks with new chats. Any gap is enquiries already lost.
Repeat on the Arabic pages
Treat them as a path of their own, with their own buttons, form and prefilled WhatsApp message.
Common mistakes
Faults that cost enquiries, and how to spot each
The three we find most often are explained in Why your website gets visitors but no enquiries.
Buttons that do nothing
On Auckland's site the two main buttons did nothing when clicked. Tap every button on every page, on a phone.
A form that sends nowhere
It says thank you, but the message reaches an old address or a spam folder. Send a test enquiry every month.
A page too heavy for a phone
Auckland's About page weighed 68 megabytes. Check the mobile result in Google's free PageSpeed Insights.
A hidden phone number
Only in the footer, or inside an image. Put it where the question is answered, as a link that dials.
Asking too much too early
Budget, company size and job title on a first enquiry. Ask only what you need to reply.
An Arabic path that half works
An English button on an Arabic page, a form broken right to left, or a WhatsApp message prefilled in English.
Measuring it
How you'll know a change worked
In the demo above, example rates turn about 14 enquiries into about 45 from the same 1,000 visits; real sites move in smaller steps, so count each one.
- Enquiries per 100 visits, by page and sourceThe conversion rate that matters. Read it by source, because a new campaign can lower it while adding enquiries.
- Starts against arrivalsForm starts against forms received, WhatsApp clicks against chats. The gap should shrink within days of the arrival fixes.
- Arabic pages on their own lineFar below similar English pages means the Arabic path still has a fault.
- One change per page at a timeOtherwise you won't know which change worked.
- Equal periods of four weeks or moreAnd never across Ramadan, Eid or the launch of a big campaign.
- A dated log of every changeSo a jump in the numbers can be matched to its cause.
What Conversion optimisation includes with us
A review of every page meant to bring enquiries, by where visitors drop
One clear next step per page, and every button tested to do what it says
WhatsApp, call and form paths tested on real phones, in both languages
Shorter forms, with every message tested to reach the right inbox
Proof placed where visitors hesitate, in Arabic and English
Heavy pages made lighter, measured on a mid-range phone
Enquiries counted before and after each change, by source
From the blog
If you'd rather read first
Guides written by the founders who run the projects, not by a content team.
Common questions
Do we need a lot of traffic for this?
Less than people assume. At low volumes we watch how real visitors use the pages, try every path ourselves and fix what is plainly broken, rather than run split tests. A dead button, or a form that never sends, loses the same share of enquiries at 300 visits a month as at 30,000. There are just fewer enquiries to lose.
Do you run A/B tests?
Where there is enough traffic for a real result, which usually means thousands of visitors per version. If 2 in 100 visitors get in touch, a small difference between two versions needs many thousands of visits to stand out from chance. Below that, compare before and after over periods of the same length, split by source.
How quickly will we see more enquiries?
Broken things show the difference as soon as they are fixed. Changes to layout, wording and proof need a few weeks of enquiries to compare against, and longer when volumes are low. Compare periods of the same length, and avoid comparing across Ramadan, Eid or the summer, when demand in Qatar shifts for reasons that have nothing to do with the site.
Is this different from SEO?
SEO brings visitors; conversion work decides how many of them get in touch. Fix the page first and every visitor SEO brings later is worth more. The two share some work, such as page speed and clear headings, which is why a technical SEO review and a conversion review often find the same heavy images.
Will you redesign our site?
Only where the design stands between the visitor and the enquiry. Most fixes are a button, a field, a line of proof or a phone number that can be tapped. If the site can't be fixed page by page, for example because only its original developer can edit it, we say so. A rebuild is then a separate decision, from QAR 8,000.
What does it cost?
The review of an existing site is a fixed price, quoted after a short call and a first look, and so are the fixes it leads to. Scope is set by how many pages should bring enquiries, how many contact paths there are, whether Arabic is checked as its own path, and whether enquiries are already counted. With a new website, these checks are part of the build.
More in Sales Pipeline
Every part of Sales Pipeline works better alongside the others — here's the rest of it.
- CRM setupA pipeline that matches how you actually sell, not how a tool assumed you do.
- Lead tracking & attributionKnow which search, post or ad produced every enquiry, and which ones became customers.
- Marketing automationEvery enquiry answered fast and followed up on time, without anyone having to remember.
Ready to see where the money goes?
15 minutes · A clear next step · No pressure